True-blu-discover gas

We chose an OKLAHOMA jacket - an iconic garment that has gone through different eras and trends to reach today - we packed it and shipped it to the first StarGASer, who will customize it in his own way and send it to the next, asking him to do the same. Everyone will add a part of themselves, attaching a pin, drawing an illustration, writing a message or sewing a patch. At the end of the journey, the jacket passed from person to person, will remain as the tangible sign of the bond that unites them.

Follow the journey of our on-the-road jacket!

A jacket on-the-road

Our most iconic garment sets out on a journey in search of authenticity.

Denim reveals us for who we are. Today this truth materializes in a jacket, which in the coming months will tour Italy to collect the signs and record the experiences of the StarGASers, seven Italian boys and girls who have agreed to reveal their secrets, dreams, passions and weaknesses, embracing our TRUE BLUE INSIDE philosophy.

The adventure starts from GAS’s headquarters.

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TRUE-BLU-DISCOVER GAS