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An icon item of clothing since the time of Marlon Brando and James Dean, jeans are the symbol of a modern, slightly rebellious lifestyle, and a must in any man’s wardrobe. Whether they are slim , carrot or straight, a classic 5 pocket model or a new trendy interpretation, jeans are a timeless must-have. They are a versatile item of clothing that make men feel comfortable and at ease wherever they are, whether it be at work, during their leisure time or for a wild, trendy occasion. Timeless and yet constantly evolving, the latest trend for men’s jeans is a real vintage look and modern comfort; they have the flavour of original denim, yet are contemporary thanks the use of new generation fabrics and technologies. To enhance the denim’s authentic look, the focus is on treatments and, in particular, less use of chemical processes in favour of mechanical ones. Stone wash treatments, using various sized pumice stones with different levels of abrasive power, are complimented by manual printing processes and localised rips on the natural stress points, giving each garment a truly unique real vintage look.