UNLEASH YOUR TALENT
REAL BRAND. REAL PEOPLE. AUTHETIC DENIM. AUTHETIC TALENT
You don’t need perfection to shine—only the courage to show who you really are. With the Unleash Your Talent campaign, GAS tells the authentic stories of rising talents – dancers, actors, artisans – who turn passion and vulnerability into creative strength.
Like denim, which endures, reinvents itself, and becomes unique through the life of those who wear it, the protagonists of this campaign embody authenticity shaped by dedication, setbacks, and rebirths.
It’s time to unleash your talent.
LUCA
For Luca, acting means going beyond the surface, digging deep inside himself, and giving shape to authentic emotions. Through the roles he plays and the videos he creates, he finds a way to express who he is, drawing inspiration from listening to others. For him, authenticity is about living and conveying the present moment without masks or filters, letting emotions speak for themselves.
ILARIA
For Ilaria, authenticity means taking off the mask and showing herself 100%. A ceramist and founder of a creative path born during the quarantine, she discovered in clay a language that goes beyond words. For her, ceramics is pure expression: a way to transform the need to communicate into tangible creations. Every detail of daily life becomes inspiration, reworked and told through her works – a silent dialogue made of shapes and matter.
ASIA
For Asia, authenticity means having the courage to live while staying true to yourself, fully understanding your needs and acting in harmony with them. After working as a model, she unexpectedly found herself on a set and discovered that acting was her true path. Tireless and curious, she loves to experiment and challenge herself, never standing still. In every role, she immerses herself completely, living the thoughts and emotions of her characters: a deep exercise in empathy that gives truth to her performances.
GIANMARCO
For Gianmarco, authenticity is the ability to perceive and live things with naturalness and spontaneity. Dance has always been his greatest love: he started dancing at the age of six, and the passing of Michael Jackson sparked the flame that led him to pursue his path in dance. Today, enthusiasm is his driving force, the heart of his creativity, pushing him to transform every movement into pure expression.
