The new SS25 collection is a hymn to optimism, color, and denim.
GAS Jeans’ Spring Summer 2025 collection, We Are Rainbow Makers, takes us into a dreamlike universe, where denim remains the undisputed star, accompanied by cool, colorful, and contemporary apparel pieces. An invitation to express oneself with freedom, lightness, and style.
We Are Rainbow Makers: positive rebels and daydreamers
The GAS SS25 collection celebrates those who live authentically and aren’t afraid of change. Inspired by “positive rebels,” it’s made for those who believe in the power of emotion, color as expression, and fashion as a universal language. The concept embodies the free spirit of those who feel at home anywhere, with the curiosity of a traveler and the attitude of a local.
A colorful vision of the world
The SS25 collection unfolds in an imaginary nowhere land where freedom is the rule and color becomes the universal code. The palette embraces pastel tones, soft washes, and sky-inspired shades: lavender, tulle pink, sand, and ethereal blues for women; deep blues, vibrant greens, and dusty neutrals for men.
Fabrics are natural and lightweight: linen, cotton, silk, Tencel, airy gauzes, and delicate textures ensure comfort and freshness. The result is a look that is both refined and effortless.
Denim as a manifesto of freedom
At the heart of the collection is denim — the true DNA of the brand. For over 40 years, GAS has reinterpreted this iconic fabric, preserving its timeless charm while updating it with innovative treatments, new fits, and authentic washes.
To celebrate the brand's anniversary, GAS introduces Denim Archive, an exclusive capsule of six premium pieces entirely Made in Italy, inspired by its historical archive. Authentic washes, refined details and materials — each piece is a slice of contemporary history.
The concept We are denim lovers takes shape through a diverse denim offering, ranging from super light tones to deep black, including blue washed and new shades. The fits are softer, inspired by the ‘90s, with rigid yet lightweight fabrics designed for everyday movement and ease.
Total looks that elevate the essentials
The GAS SS25 total look is more than a visual statement: it’s a dynamic balance of shapes, materials, and sensations.
Sun-faded tees, sartorial-inspired workwear sets, and elevated essentials like minimalist knitwear and tops with refined details become the cornerstone of a style that doesn’t shout, but makes its presence known.
