GAS adds to the marketing four Ps (Product, Price, Promotion, Place) a fifth one, a P for People. In particular, it chooses to focus on its staff, the true energy behind the brand. #gaspeople, people with blue blood in the veins, the color of the material that represents the essence of the brand, its history and its future. People with motivation and enthusiasm. And when like-minded people head in the same direction, they can achieve great goals because there is strength in numbers.
It’s people who make a company great. People with their own individuality, their own spirit and heart. Companies are organisms that live on the passion and the creativity of the people that work for them.