Born in the Artisanal Room, thanks to Gas’s research and development department, the POP-UP jeans is an extraordinary patented product resulting from more than one year of tests and trials.
It is much more than a superskinny 5-pocket: the “magic” of the Pop-Up Jeans consists of two anatomical caps in anallergic material inserted in two internal pockets positioned above the gluteus to make them look fuller.
This important project is supported by a strong communication strategy which involves the most popular media such as magazines, web sites, and stores and it will reach its climax on Friday the 8th of March which is also the International Women’s Day.
The event will take place in the Italian fashion capital, Milan, at the new GAS shop located inside the Coin store of V Giornate. The guest of honor will be one of the Most important actresses on the Italian screen, Laura Chiatti, who, with her femininity and sensuality, will make her the ideal model for exalting the unique characteristics of this product.
We will see you there!
On February 28th, at the Gas Jeans Showroom in Milan, there was an exclusive party for the preview of the innovative POP-UP Jeans. Thanks to a patented technology, it’s the answer to the women’s most common dream: a compact toned bottom that defies the laws of gravity!
The new Gas denim, going to become a must-have for all women, was presented to the most followed and influential bloggers in Italy who wore the jeans, paired it with one piece of the new Spring Summer 2013 collection and had a make up by Diego Palma.
A special and fun afternoon with influencers as Veronica Ferraro from The Fashion Fruit, Laura Manfredi from Rock’n Mode, Eleonora Petrella from It-Girl, Nicoletta Reggio from Scent of Obsession, Virginia Varinelli, Ilaria Ginevra and many others among the 50 most famous blogger of the country.
Here are some pics taken during the event…Magic Happens!
Now in its fifth consecutive collaboration with the Veneto brand, Giampaolo Sgura interprets the GAS character with a firm hand: woman throughout her day with spirit and naturalness – as always feminine – man reinterprets the classics of the male wardrobe in perfect harmony with the brand’s denim DNA. Both brought together in a newfound intimacy.
Letting the imagination fly, the impact of image is renewed, without distortion: it becomes more intimate and embracing. Using the black/white contrast together with warm and intense colour it gives a voice to the various souls of the brand: male and female, denim and total look clothing with a versatile and contemporary style. The result is a harmonious play of atmosphere and personality that has never been seen before.
The Denim trend for A/W 2012-2013 is mainly for dark shades with an almost raw but very worked look.
Treatments go from sanding and light washes that result in a fluid look that is pleasing to the touch, to heavier ones, with discreet, sophisticated mends and patches, that use threads, patches, color spots and tone on tone dirtying.
Gas has also put a lot of thought into creating unusual effects in the indigo tone of the denim canvases, such as the two piece-overdyed canvases, one in an anthracite shade which has been further overdyed with a sulphur grey color, and the other obtained from a green cast indigo base overdyed with black to give a very deep teal color.
So, for this winter Gas provides you with a variety of denim that will satisfy all your needs in terms of fit, comfort and style.
Take a look at the preview and choose your favorite jeans!
Shop now denim FW 2012-13
Gas Premium Denim is a forward-looking project that represents the highest expression of research and innovation in washes and technique, while at the same time having its roots in the brand’s origins and the industrial history of its founder, Claudio Grotto, that spans over four decades.
The package presents two high-impact washes, one in a light tone (W629) and one in a medium tone (W627). What they have in common is a destroyed look and a “real vintage” flavour given by a manufacture process with a handcrafted, sartorial imprint, a deep knowledge of the “Genoa canvas” and its numerous performance variables and an almost fanatical attention to detail. The procedures used are among the most advanced and sophisticated in this sector, and include manual techniques that go from particularly evident tears, mends and patches to abrasions, localized dirty effects, 3D whiskering, color spots obtained with the brush-applied color, and drying on three-dimensional mannequins. The presentation packaging of these garments has been carefully thought-out down to the smallest detail. Each piece has a lived-in, genuine, absolutely unique and unrepeatable look and flavour!
The rage of styles explores the trendiest fits of the moment: the lean, skinny-leg body fit of the ANDERS (shop now) model for him and BEVERLEY (shop now) for her, and the opposite antifit, with the easy hips and low crotch of the men’s RAUL (shop now) and the women’s JACKLYN S (shop now) models.
The range is completed by one of GAS’s classic models: the MORRISON (shop now), featuring a tight fit with straight leg and low waist, made in a selvedge fabric, the most valued of the denim canvases, which real enthusiasts know how to recognize and appreciate.
Choose the right fit for you: Gas suggests several fit for him to get the look and fit your style best. Tight, Antifit or Regular? Choose the best fit for you and then you find out how to match your jeans:
5 pocket denim tight
Style it right: for a polish style try it with a cotton button-down shirt and a blazer.
Shop tight denim
Relaxed fit, carrot shaped leg
Style it right: for an urban look wear them with a checked shirt and a graphic tee.
Shop antifit denim
Regular waist, straight leg
Style it right: they’re comfy and perfect to match with sweatshirts for a sporty, casual look.
Shop regular denim
GAS is the main sponsor of the film by Paolo Genovese entitled ‘Immaturi, il viaggio‘ a comedy starring a great cast with Raoul Bova, Ricky Memphis, Barbora Bobulova, Amber Angiolini, Luisa Ranieri, Luca Bizzarri, Paolo Kessisoglu, Anita Caprioli and Maurizio Mattioli.
All the actors, Raoul Bova in particular, wears pieces taken from the Spring Summer 2011 GAS – characterized by fresh and versatile look without sacrificing the strength and determination of denim, the brand’s DNA.
Gas wishes you a very Merry Christmas for the upcoming Holidays!
Have fun, dear Friends!
Any difficulties with Christmas presents?
Gas Jeans helps you with a special section named Gift Guide.
The Gift Guide is hand picked by Gas Jeans staff from items available and shows easily many interesting ideas to give the right present at the right price.
So, what are you waiting for? Push away any problem and go straight to the point!
Watch out Gas Jeans Gift Guide
Sumatra Jegging, the Gas bestseller that resulted from combining two cult pieces – the brand’s classic 5 pocket jeans and fashion-forward leggings – comes in a new version for AW ’11-’12, especially designed for cold winter days.
In soft, light, superstretch micro-ribbed velvet with a shot effect, the new Sumatra is given a lived-in look by typical “old” denim treatments and a range of colors with a vintage flavor.
Dark brown, camel, slate blue and black are the shades to wear paired with a denim shirt and a soft, cotton cashmere knit for an urban look, or with a check shirt and a jacquard or cable pattern maxi-sweater with a handknitted air for a grunge-chic look in the mountains – and always with the ever-popular Gas fur-trimmed ankle boots.
Shop Velvet Jegging
Shop maxi sweater
Shop ankle boots