Gas, a contemporary brand that always cares about fashion trends, for many years focused its attention towards the web by creating blogs, using the best social networks and maintaining a constant dialogue with fashion bloggers, real opinion leaders of today in the fashion area.
So, as attested by its famous slogan ‘Fashion is nothing without people‘, Gas has decided to sigh a partnership with Privalia, private online sales club with a fresh and innovative approach.
The project, called ‘Belli Fuori‘, suggests a new way to follow the Milan Fashion Week from the outside, with an ‘on the road’ approach: 13 young, but already established fashion bloggers will be “unleashed” among the coolest events in Milan taking irreverent shoots.
The bloggers involved in the project, which will wear t-shirts and tank tops made by Gas, the September 22nd at 10:30 am will be also guested at the Gas Store in Milan where they will choose the best bottom jeans according to their denim style.
The team of bloggers will be made by:
Sonia Grispo (Trend and the city), Nathalie Maggioni (My Floor is red), Simona Santelli (Parole Santels), Laura Manfredi (Rock’n'Mode), Eleonora Carisi (Jou Jou Villeroy), Alessandra Airò (Little Snob Thing), Fabiana Siena and Marzia Peragine (Fashion A Porter), Erika Boldrin (My Free Choice), Cristiana Stradella (Filo ago-go) and Camilla Ranzullo of Zelda was a writer in collaboration with Justine Romano and Chiara Formenti of Funky Mamas creating Funky Zelda blog.