GAS opens its new retail store in Mumbai. The 1600 sq. feet store is located on Linking Road, which is the heart of the city’s shopping district.
The design of the new store is based on the ESSENSUAL concept. The perfect mix of ‘essential’ and ‘sensual’, ESSENSUAL is the key word that captures and sums up the evolution of the brand philosophy adding passion, warmth and an international flavour to the original GAS values: positivity, freshness, authenticity. This concept is based on maximizing the uniqueness and spirit of the space itself and aimed at creating synergy with the brand through the use of its distinctive elements like the characteristic “Denim Icon”, the curvy, supple display designed ad hoc to focus fully on GAS’s core business. Divested of superfluous elements, the store represents a perfect harmony between the collections and the interior design of the space, the GAS home, where creativity and the consumer come together.
GAS will open four more stores by the end of this year in New Delhi, Hyderabad, Chandigarh and Ludhiana and aims to open twelve retail stores within the next three years. In addition to its stand-alone stores, GAS is also available in exclusive areas within Shoppers Stop in Mumbai, Bangalore, Hyderabad, New Delhi, Kolkata and Amritsar. The development for distribution will continue through the following months with additional exclusive areas in different cities across the country.