Close ties with creativity and its always inventive approach led GAS, the well-known jeanswear brand, to embark on a new adventure as patron. Won over by the irrepressible creative force of the graphic designers exhibiting until 27 March as part of the “Graphic Design Worlds” exhibition at the Milan Triennale, organized by Giorgio Camuffo in collaboration with the brand, GAS has decided to continue this partnership by inviting some of the creatives to put themselves to the test by creating ad hoc graphics for a capsule collection of T-shirts with a high degree of creativity.
For the “Graphic Design Worlds” exhibition, the designers took an experimental approach in their interpretation of the reality that surrounds us, developing a dialogue between various sectors and disciplines such as art, music, fashion, cinema and architecture. With the backing of GAS, this interdisciplinary approach takes on form and substance, so that the wardrobe’s most basic item, the t-shirt, is given new value as a “blank canvas” to infuse with life and meaning through innovative stylistic codes.
The setting for presentation of the D-shirts in the GAS space at Superstudiopiù during Fuorisalone will be created by Giorgio Camuffo.
Visit GAS PRESS OFFICE - via Tortona 27, Milan – from 12th to 17th April 2011 to discover more about the project and buy your exclusive D-Shirt!