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GAS at Who’s Next Paris

From June 30th to July 3rd, GAS will be in Paris to participate in the Summer edition of Who’s Next, one of the most important trade fairs for young fashion and trend.

Paul Belmondo, the son of the famous Jean Paul, who shares the passion for sport and the same values of the brand, will be present at the booth on July 2nd from 2 pm to 4 pm to celebrate the return of the Company in the French market.

Info at whosnetx.com

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FASHION’S NIGHT OUT – TOKYO

GAS PARTICIPATES IN FASHION’S NIGHT OUT 2011 – A GLOBAL VOGUE CELEBRATION OF FASHION – on Saturday, 5th November.

Opening Ceremony: 14:00
Shopping Time: 15:00-20:00
Closing Ceremony: 21:00

Ceremonies will be held at OMOTESANDO HILLS.

GAS MEIJIDORI STORE
Meijidori, 6-28-9 Jingumae, Shibuya-ku, Tokyo 150 0001
Shibuya-ku, Japan (visit the Store locator)

http://www.fashionsnightout.jp/

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GAS @ NOVOMANIA

GAS, together with a select cut of leading labels from Europe, the US and Asia, showcased and introduced its new A/W 2011-12 to the most important influencers and professionals in Chinese fashion trading, including distributors, retailers and top media titles, during NOVO MANIA, the international fashion trade show that took place last March 9th-11th in Shanghai and that is considered as the gateway to excellence in China’s young fashion market.

To amaze and surprise its guests, GAS has brought to this important fashion event the display concept that revolutionized the look of traditional stands: the GAS HOTEL, exclusively designed for GAS. A real concierge service in line with the new trend that makes hotels of international fame a favourite place for networking, divided into rooms housing the various themes of the collection.

A maxi-cube in satinized plexiglass, illumined by colour changing LEDs in the iris tones to recall the double rainbow, GAS’ logo and symbol, make up the structure of the GAS HOTEL. An imposing wall was entirely dedicated to denim, the true soul of the brand.

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GAS & TRIENNALE DESIGN MUSEUM: a collaboration in the name of creativity

We are pleased to announce that GAS will be the main partner of Milan Triennale on occasion of GRAPHIC DESIGN WORLDS, an important exhibition by Giorgio Camuffo dedicated to the international graphic design, that will take place between January 26 and March 27, 2011.

This prestigious collaboration with one of the most important cultural organizations of the fashion and design Italian capital, highlights the innovative, unconventional spirit of the brand and enhances the company’s will to give to the young talents the chance to make their voice heard by showing their creative potential. An attitude that has taken new energy from 25 Days, the book-project born from GAS’s 25th anniversary.

The exhibition will be inaugurated on January 25, 2011 at 7 PM.

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SUMATRA JegginGAS, the Denim Legging by GAS!

GAS presents Sumatra Jeggings: the skinniest jeans ever, born from the mix of two icons: trendy leggings with the 5 pockets of the brand’s tradition.

Jeggings Sumatra is realized with a denim super stretch cloth, soft and light that gives an excellent fit to the garment shaping and emphasizing woman’s curves; it’s perfect for a second skin fit imitating faithfully the 5 pockets’ cut.

The new Luxury Denim is presented in three shiny colors: black, dark brown and gray; the bright look is given by a plating fabric treatment. Every cloth is enriched with precious and unique details such as buttons, rivets and lurex seams.

Available at all major GAS points of sale from the end of November, the Limited Edition of Sumatra Luxury Denim will be presented in an all-black packaging.

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