Il jeanswear è un modo di essere prima ancora che una scelta di look!
The company was launched at the beginning of the Seventies out of the passion and creativity of Claudio Grotto in the heart of North-East Italy. Grotto Group has been designing, manufacturing and distributing men’s, women’s and children’s clothing, footwear and accessories collections with the GAS brand for 30 years. GAS’ core business is denim, the element around which quality products revolve, products that meet the needs of the intelligent, aware, international, cosmopolitan consumer.
Contemporary clothing that goes beyond the fashions of the moment to express the wearer’s individuality on all occasions. Today, Grotto S.p.A. is an international company, determined to further expand its presence abroad, particularly in Europe and the Far East.
GAS proposes a versatile and functional total look, able to express a recognizable style made of quality and details.
The artisanal room, an actual research and development centre, is a place where all production processes are tried out “in vitro”. A meeting place for creativity and GAS’s history as a manufacturer, where highly innovative products with extraordinary practical and aesthetic potential are developed.
GAS has always been closely involved with the world of sport through numerous, important sponsorships. This is a world with which it shares fundamental Values: optimism, passion, dynamism and the ability to challenge one’s limits and give of one’s best.
Since ‘98 GAS has been one of the main sponsors of the Repsol Honda team for the MotoGP World Championship, alongside champions such as Mick Doohan,Valentino Rossi, Nicky Hayden, Dovizioso, Casey Stoner and today Dani Pedrosa and Marc Márquez, 2013 and 2014 World Champion and ambassador of the brand.
Founder and President of Grotto Spa. Claudio Grotto is the driving force behind the GAS brand.
Grotto started early with a passion for business and fashion, learning the ropes from the family retail business and the basics of fashion from his mother, owner of a haberdashery. It was the end of the ‘Sixties, the years of youth counterculture and timeless icons such as the Rolling Stones, Marlon Brando and James Dean, and Grotto soon realized how in those days the Italian market lacked a range of clothing that could “dress” the changing world. So began his adventure as a businessman.
In a few years he set up a company where all stages of the production process were focused on the creation of a total look. Collections with a denim core, designed for the young in age and spirit, who have always followed fashions and trends in the search for original, functional and versatile clothes to suit their personality and lifestyle. In 1984, his dream became reality with the launch of the first GAS brand collection, which since 1990 has been identified with the logo that still embodies the energetic, visionary spirit of its creator – the double rainbow.
The GAS logo has its origins in Claudio Grotto’s personal experience during a journey in South Africa, when he witnessed a double rainbow after a storm in Cape Town, where the Indian Ocean meets the Atlantic.
The GAS symbol was inspired by this natural phenomenon with is amazing energetic force, as it ideally reflects the fundamental values of the brand: positivity, energy and authenticity.
The double rainbow is the emblem of the Grotto Company, its collections and brand communication around the world.