The GAS collection is designed to dress true globetrotters.
Citizens of the world constantly on the move draw from a collection that totally reflects the brand’s identity and comprises functional, practical clothes where the quality of workmanship, materials, fits and style are evident in the smallest detail.
As always, DENIM, the brand’s soul and DNA, is at the heart of the collection.
Trend with ancient origins, dating back to the XIX Century, the tartan shirt has always been present on the runways in the last thirty years. Going through punk, preppy and grunge cultures, now more than ever it is considered a trendy piece, flaunted in the most disparate occasions by trend setters and style icons.
Seemingly a bit rustic, but not to be confined to the country, the tartan shirt is the perfect piece to capitalize on the weekends or for those days when comfort becomes necessary.
Gas pairs the tartan shirt with jeans, classic association that never becomes boring, since the two items complete each other. Visually pleasant and easy to wear, they become an essential part in everyone’s wardrobe.
Lord Brummel’s eccentric, elegant style is back: topcoats with a sartorial cut and neckwear patterns.
The contemporary Dandy‘s wardrobe can’t live without a denim blazer, a wool cardigan, a sartorial coat and good pair of five-pockets denim, tight fit.
1. Shop five-pocket denim
2. Shop the mixed wool cloth coat
3. Shop wool cardigan
All the shades of wood and dust for corduroy jackets, maxi cardigans and floral pattern shirts…the inspiration? Grandad’s wardrobe!
So pair a comfortable mixed wool cardigan with a pair of jeans and don’t miss a long-sleeved mixed cotton and linen shirt, garment cold dyed for an aged look.
1. Shop now knitwear
2. Shop now 5 pockets
3. Shop now long-sleeve shirt
One of the trendiest fabric of this autumn 2012 is an updated version of felted wool.
Memories of childhood but in a new and trendy way: Gas hunts through the wardrobes of the past to present classic jacket with a renovated taste.
Pair a felted wool jacket with denim shirt and five pockets with dark destroyed wash with pronounced mended rips.
1. Shop denim shirt
2. Shop five pockets
3. Shop felted wool jacket
The next Bread&Butter Berlin edition is scheduled for January, 18 and GAS will be landing at Tempelhof with a completely revamped exhibition space.
Multimedial and interactive, the 208 sq.m. stand has been designed to be an architectural icon, an example of technological essentiality, able to narrate GAS’s identity without detracting focus from the product.
Find us at
Denim Base – Booth D 25 // Bread&Butter Berlin
Tempelhof Airport
Platz der Luftbrücke 5 – Berlin
>> Find some info about GAS in the official BBB website here
The GAS on-line denim guide is now updated with the new Autumn Winter 2011-12 collection!
The site, though renovated in some details, replicates the award-winning project started during the past Spring Summer season: denim.gasjeans.com, infact, mantains the 360° videos technology, again enriched by both front and back details, zooms and full product descriptions.
The main protagonist and focus is of course the jeans, this time presented with a basic top for her and for him, and declined in 5 fits and 24 “best denim” that best represent the spirit and the collection of our brand.
From July 6th to 8th GAS participates in Bread & Butter Berlin, the largest and most important exhibition dedicated to Jeanswear and Sportswear at an international level, now at its tenth edition.
In the boot, located in Denim Base Area, number D26, GAS presents all the new men and women collection for the upcoming Spring Summer 2012 and launches Premium Denim: a cult capsule collection devoted to “denim addicts” and all genuine connoisseurs and admirers of excellence when it comes to jeans.
Info:http://www.breadandbutter.com/summer2011-super/it/brand-bible-supershow-2/brand/gas
It’s a great pleasure for us to announce that today, March 29, 2011, the website dedicated to GAS Spring Summer 2011 Denim collection was awarded as “Site of the Day” by the authoritative FWA portal, the Favorite Website Awards.
The Award “Site of the Day ” is the first global recognition for innovation in webdesign; it is the most prestigious web award and a point of reference for the experts.
We are very proud of this award, which recognizes creativity, modernity and elegance to the work done by our company and our web partner .
So we invite you to visit http://denim.gasjeans.com/
This winter’s Berlin Bread & Butter has opened its doors on Wednesday 19 January 2011, and GAS confirms its innovative spirit with a fashion show and a 3D store window.
The GAS HOTEL, designed to welcome visitors like a modern international hotel and divided into rooms housing the various themes of the collection, has been given a make-over to amaze and surprise its guests once again.
A maxi-cube in satinized plexiglass, illumined by colour changing LEDs, and an imposing 3.5m wall entirely dedicated to denim, the true soul of the brand, make up the structure of the GAS HOTEL.
The big novelty for this show is the futuristic “movie theatre” equipped with the latest 3D technology to watch the GAS Autumn/Winter 2011-12 fashion show as if you were seated in the front row.
The original invitation to visit the stand is special glasses to experience the third dimension.
Also three dimension will be the window of the Flagship store on Munzstrasse in Mitte.
The “A journey into space” project, a journey through an imaginary cosmos, was the idea of talented designer, Elena Xausa.
GAS COCKTAIL PARTY
20 JANUARY 2011
MUNZSTRASSE, 21 – BERLIN
19:00 – 22:00
