GAS, together with a select cut of leading labels from Europe, the US and Asia, showcased and introduced its new A/W 2011-12 to the most important influencers and professionals in Chinese fashion trading, including distributors, retailers and top media titles, during NOVO MANIA, the international fashion trade show that took place last March 9th-11th in Shanghai and that is considered as the gateway to excellence in Chinaâ€™s young fashion market.
To amaze and surprise its guests, GAS has brought to this important fashion event the display concept that revolutionized the look of traditional stands: the GAS HOTEL, exclusively designed for GAS. A real concierge service in line with the new trend that makes hotels of international fame a favourite place for networking, divided into rooms housing the various themes of the collection.
A maxi-cube in satinized plexiglass, illumined by colour changing LEDs in the iris tones to recall the double rainbow, GASâ€™ logo and symbol, make up the structure of the GAS HOTEL. An imposing wall was entirely dedicated to denim, the true soul of the brand.