Multimedial and interactive, the 208 sq.m. stand has been designed to be an architectural icon, an example of technological essentiality, able to narrate GASâs identity without detracting focus from the product.
Find us atÂ
Denim Base â Booth D 25 //Â Bread&Butter Berlin
Platz der LuftbrĂźcke 5 â Berlin
>> Find some info about GAS in the official BBB websiteÂ here
GAS PARTICIPATES IN FASHIONâS NIGHT OUT 2011 - A GLOBAL VOGUE CELEBRATION OF FASHION - on Saturday, 5th November.
Opening Ceremony: 14:00
Shopping Time: 15:00-20:00
Closing Ceremony: 21:00
Ceremonies will be held at OMOTESANDO HILLS.
GAS MEIJIDORI STORE
Meijidori, 6-28-9 Jingumae, Shibuya-ku, Tokyo 150 0001
Shibuya-ku, Japan (visit the Store locator)
In the boot, located in Denim Base Area,Â number D26, GAS presents all the new men and women collection for the upcoming Spring Summer 2012 and launches Premium Denim: a cult capsule collection devoted to âdenim addictsâ and all genuine connoisseurs and admirers of excellence when it comes to jeans.
GAS opens its new retail store in Mumbai. The 1600 sq. feet store is located on Linking Road, which is the heart of the cityâs shopping district.
The design of the new store is based on the ESSENSUAL concept. The perfect mix of âessentialâ and âsensualâ, ESSENSUAL is the key word that captures and sums up the evolution of the brand philosophy adding passion, warmth and an international flavour to the original GAS values: positivity, freshness, authenticity. This concept is based on maximizing the uniqueness and spirit of the space itself and aimed at creating synergy with the brand through the use of its distinctive elements like the characteristic âDenim Iconâ, the curvy, supple display designed ad hoc to focus fully on GASâs core business. Divested of superfluous elements, the store represents a perfect harmony between the collections and the interior design of the space, the GAS home, where creativity and the consumer come together.
GAS will open four more stores by the end of this year in New Delhi, Hyderabad, Chandigarh and Ludhiana and aims to open twelve retail stores within the next three years. In addition to its stand-alone stores, GAS is also available in exclusive areas within Shoppers Stop in Mumbai, Bangalore, Hyderabad, New Delhi, Kolkata and Amritsar. The development for distribution will continue through the following months with additional exclusive areas in different cities across the country.
Close ties with creativity and its always inventive approach led GAS, the well-known jeanswear brand, to embark on a new adventure as patron. Won over by the irrepressible creative force of the graphic designers exhibiting until 27 March as part of the âGraphic Design Worldsâ exhibition at the Milan Triennale, organized by Giorgio Camuffo in collaboration with the brand, GAS has decided to continue this partnership by inviting some of the creatives to put themselves to the test by creating ad hoc graphics for a capsule collection of T-shirts with a high degree of creativity.
For the âGraphic Design Worldsâ exhibition, the designers took an experimental approach in their interpretation of the reality that surrounds us, developing a dialogue between various sectors and disciplines such as art, music, fashion, cinema and architecture. With the backing of GAS, this interdisciplinary approach takes on form and substance, so that the wardrobeâs most basic item, the t-shirt, is given new value as a âblank canvasâ to infuse with life and meaning through innovative stylistic codes.
The setting for presentation of the D-shirts in the GAS space at SuperstudiopiĂš during Fuorisalone will be created by Giorgio Camuffo.
Visit GAS PRESS OFFICEÂ - via Tortona 27, Milan - from 12th to 17th April 2011 to discover more about the project and buy yourÂ exclusive D-Shirt!
Itâs a great pleasure for us to announce that today, March 29, 2011, the website dedicated to GAS Spring Summer 2011 Denim collection was awarded as "Site of the Day" by the authoritative FWA portal, the Favorite Website Awards.
The Award âSite of the Day " is the first global recognition for innovation in webdesign; it is the most prestigious web award and a point of reference for the experts.
We are very proud of this award, which recognizes creativity, modernity and elegance to the work done by our company and our web partner .
So we invite you to visit http://denim.gasjeans.com/
GAS, together with a select cut of leading labels from Europe, the US and Asia, showcased and introduced its new A/W 2011-12 to the most important influencers and professionals in Chinese fashion trading, including distributors, retailers and top media titles, during NOVO MANIA, the international fashion trade show that took place last March 9th-11th in Shanghai and that is considered as the gateway to excellence in Chinaâs young fashion market.
To amaze and surprise its guests, GAS has brought to this important fashion event the display concept that revolutionized the look of traditional stands: the GAS HOTEL, exclusively designed for GAS. A real concierge service in line with the new trend that makes hotels of international fame a favourite place for networking, divided into rooms housing the various themes of the collection.
A maxi-cube in satinized plexiglass, illumined by colour changing LEDs in the iris tones to recall the double rainbow, GASâ logo and symbol, make up the structure of the GAS HOTEL. An imposing wall was entirely dedicated to denim, the true soul of the brand.
We are pleased to announce that GAS will be the main partner of Milan Triennale on occasion of GRAPHIC DESIGN WORLDS, an important exhibition by Giorgio Camuffo dedicated to the international graphic design, that will take place between January 26 and March 27, 2011.
This prestigious collaboration with one of the most important cultural organizations of the fashion and design Italian capital, highlights the innovative, unconventional spirit of the brand and enhances the company's will to give to the young talents the chance to make their voice heard by showing their creative potential. An attitude that has taken new energy from 25 Days, the book-project born from GAS's 25th anniversary.
The exhibition will be inaugurated on January 25, 2011 at 7 PM.
GAS presents Sumatra Jeggings: the skinniest jeans ever, born from the mix of two icons: trendy leggings with the 5 pockets of the brand's tradition.
Jeggings Sumatra is realized with a denim super stretch cloth, soft and light that gives an excellent fit to the garment shaping and emphasizing woman's curves; it's perfect for a second skin fit imitating faithfully the 5 pockets' cut.
The new Luxury Denim is presented in three shiny colors: black, dark brown and gray; the bright look is given by a plating fabric treatment. Every cloth is enriched with precious and unique details such as buttons, rivets and lurex seams.
Available at all major GAS points of sale from the end of November, the Limited Edition of Sumatra Luxury Denim will be presented in an all-black packaging.