In the boot, located in Denim Base Area,Â number D26, GAS presents all the new men and women collection for the upcoming Spring Summer 2012 and launches Premium Denim: a cult capsule collection devoted to â€śdenim addictsâ€ť and all genuine connoisseurs and admirers of excellence when it comes to jeans.
The GAS HOTEL, designed to welcome visitors like a modern international hotel and divided into rooms housing the various themes of the collection, has been given a make-over to amaze and surprise its guests once again.
A maxi-cube in satinized plexiglass, illumined by colour changing LEDs, and an imposing 3.5m wall entirely dedicated to denim, the true soul of the brand, make up the structure of the GAS HOTEL.
The big novelty for this show is the futuristic â€śmovie theatreâ€ť equipped with the latest 3D technology to watch the GAS Autumn/Winter 2011-12 fashion show as if you were seated in the front row.
The original invitation to visit the stand is special glasses to experience the third dimension.
Also three dimension will be the window of the Flagship store on Munzstrasse in Mitte.
The â€śA journey into spaceâ€ť project, a journey through an imaginary cosmos, was the idea of talented designer, Elena Xausa.
GAS COCKTAIL PARTY
20 JANUARY 2011
MUNZSTRASSE, 21 â€“ BERLIN
19:00 â€“ 22:00