Born in the Artisanal Room, thanks to Gas’s research and development department, the POP-UP jeans is an extraordinary patented product resulting from more than one year of tests and trials.
It is much more than a superskinny 5-pocket: the “magic” of the Pop-Up Jeans consists of two anatomical caps in anallergic material inserted in two internal pockets positioned above the gluteus to make them look fuller.
This important project is supported by a strong communication strategy which involves the most popular media such as magazines, web sites, and stores and it will reach its climax on Friday the 8th of March which is also the International Women’s Day.
The event will take place in the Italian fashion capital, Milan, at the new GAS shop located inside the Coin store of V Giornate. The guest of honor will be one of the Most important actresses on the Italian screen, Laura Chiatti, who, with her femininity and sensuality, will make her the ideal model for exalting the unique characteristics of this product.
We will see you there!