With a precise, intimate but at the same time exciting gesture, Gas superimposes a look for a vibrant woman who knows how to make her own choices on a portrait of a charismatic, spirited man.
And vice versa, the man’s look is superimposed on a portrait of a woman. Color on black and white.
The result is a marriage of glances and personalities that seem to live the present while looking far beyond the horizon, combining rather than dividing their energies.
This is the Gas autumn-winter 2012/13 campaign shot by Giampaolo Sgura, an on-going dialogue between character and style.
An overall vision and close-ups of details. A play of references open to myriad personal interpretations.
The campaign will make its debut in September in leading Italian and international fashion magazines, and a series of billboards in cities in Italy and around the world.
The Company will be putting particular emphasis on on-line circulation of the campaign with both a dedicated plan and a program of specific initiatives.
“Continuing the approach we have used for some seasons now, this campaign focuses on the individual’s personality – says Barbara Grotto, Head of Communications at Gas.
Gas believes that every individual is unique, and in the same way our collections consist of versatile pieces designed to offer everyone an absolutely personal way to interpret their style and mood, so our advertising campaigns take into account the most up to date means of communications – social networks and on-line sharing – that are increasingly horizontal, direct and one-to-one”.