GAS participates in Bread & Butter Berlin 2011, the international trade fair dedicated to the Street & Urban Wear, that takes places under the motto of “Absolute” for this year’s edition.
You can find us at booth D26, Denim Base, from 19th to 21th January.
For further information, visit Bread&Butter website and discover more about GAS at this page.
Berlin Mitte GAS flagaship store
reveals a new look as part of RE-THINKING, the brand’s new architecture concept.
Designed for the most representative GAS locations, it’s a concept of “sartorial” architecture, based on maximizing the uniqueness and spirit of the space itself and aimed at creating synergy with the brand through the use of its distinctive elements. The existing space has been refurbished valorising the original architectural structure, using a range of reclaimed materials and objects that have been taken out of their original context and injected with new and original meaning. Backlit opaline polycarbonate walls and the characteristic “Denim Icon”, the display designed ad hoc to focus fully on GAS’s core business, have been introduced into the interior architecture, where the ribs are left completely exposed, a space that reinvents itself in new, surprising roles. Divested of superfluous elements, the store is totally centered on the product, the star of a permanent video-installation that enhances interaction between customers and the brand.
GAS presents Sumatra Jeggings: the skinniest jeans ever, born from the mix of two icons: trendy leggings with the 5 pockets of the brand’s tradition.
Jeggings Sumatra is realized with a denim super stretch cloth, soft and light that gives an excellent fit to the garment shaping and emphasizing woman’s curves; it’s perfect for a second skin fit imitating faithfully the 5 pockets’ cut.
The new Luxury Denim is presented in three shiny colors: black, dark brown and gray; the bright look is given by a plating fabric treatment. Every cloth is enriched with precious and unique details such as buttons, rivets and lurex seams.
Available at all major GAS points of sale from the end of November, the Limited Edition of Sumatra Luxury Denim will be presented in an all-black packaging.
GAS inaugurates its new flagship store in Kyoto, which joins the mono-brand stores in Tokyo, Nagoya, Osaka and Kobe, proof that Japan, a country where GAS has been present with a branch since 2005, is currently the Vicenza Brand’s primary foreign market.
The GAS flagship store in Kyoto, 160 square meters in the heart of Kawaramachi Shijo, one of the city’s trendiest areas, was designed by the Milan-based APRIL Studio, based on the RE-THINKING retail concept already created in the Venice, Budapest and Berlin flagships. Designed for the most representative GAS locations, it is new concept of “sartorial” architecture, based on maximizing the uniqueness and spirit of the space itself and aimed at creating synergy with the brand through the use of its distinctive elements. Backlit opaline polycarbonate walls and the characteristic “Denim Icon”, the display designed ad hoc to focus fully on GAS’s core business, have been introduced into the interior architecture, where the ribs are left completely exposed, a space that reinvents itself in new, surprising roles. Divested of superfluous elements, the store is totally centered on the product, the star of a permanent video-installation that enhances interaction between customers and the brand.
2009 turnover in the Japanese market was worth almost 912 million Yen, with a 6.2% increase over 2008 and a further 8.6% increase forecast for 2010, which will lead the Brand to close the year in the country with a turnover of almost 1 million Yen.
