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Must Have

Sumatra Fluo

Neon coloured denim, a very bright and flashy trend, has now become a must-have for those who don’t want to pass by unobserved during the warmer season.

In line with the latest fad, Gas presents the Sumatra jeggings in fluo hues and superslim fit, that hug the female figure to give the maximum comfort and the best wearability.

However, the choice isn’t limited to the denim: t-shirts, tank tops, shirts and dresses with prints inspired by abstract art, a whole collection of modern and fresh garments, to match with each other in order to recreate a color-blocking look that revitalizes the summer closet.

- Shop Fluo Colours

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The Grey Denim

By means of a modern washing tecnique that consists in combining coloured weave and grey warp, it’s possible to obtain new colouring hues, that go from acid green to mauve to wisteria blue.

This innovative fabric in fresh tonalties, renovates and enlivens every spring wardrobe.

Thanks to the comfortable fit, to the original composition and to the delicate shades, Gas grey denim jeans become an essential garment of this season. To pair with pastel blouses for her or with basic t-shirts for him.

- Shop Grey Denim Man
- Shop Grey Denim Woman

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The Sumatra Luxury

The Gas best-seller for the past few seasons now comes in new versions to create original, absolutely personal styles.

The Sumatra Luxury is a true must-have: made in superstretch denim, red cast indigo, high performance stretch with a cool shiny look.

It’s very refined and decorated with rivets and jewel button. Perfect to add a unique touch to your look and to wear everyday.
Pick up yours!

- Shop Sumatra

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Fashion Bloggers loves Gas Jeans

Fashion Bloggers Anjeza Tufina from The Dolls Factory and Veronica Ferraro from The Fashion Fruit give their own interpretation of the must-haves for this Spring: denim shirt paired with checked shirt for Anjeza and the inevitable leather jacket biker style for Veronica.

Then, they both wear POP-UP Jeans, another cool must-have for the SS 2013 wardrobe.

Anjeza Tufina The Dolls Factory wears:

- Denim shirt
- Checked blouse
- POP-UP Jeans

Veronica Ferraro The Fashion Fruit wears:

- Leather biker jacket
- POP-UP Jeans

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Fashion Bloggers <3 POP-UP Jeans

Veronica Ferraro from The Fashion Fruit, Virginia Marinelli from The Ugly Truth of V and Eleonora Petrella from It-Girl are three beloved and re-knowed italian Fashion Blogger who loves wearing new POP-UP Jeans by Gas, a real must-have, giving their personal interpretation.

Virginia Marinelli of The Ugly Truth of V wears them with a sweater and hood cape for an elegant and chic style.
Veronica Ferraro, fashion blogger of The Fashion Fruit, wears POP-UP Jeans matching them with a denim shirt and sneakers for an easy but trendy look.
Eleonora Petrella of It-Girl chooses to match the POP-UP Jeans, slightly rolled up, with a knitwear in bright colour and with high-heels shoes.

Three Fashion Blogger for three different styles, all impeccable. The common denominator is the POP-UP Gas Jeans, hyper-feminine and ultra-trendy!

- Shop POP-UP Jeans

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Discover new Re-Form denim

Re-Form is a specially designed technology that offers perfect fit and excellent comfort all day long! Patented Re-Form technology is the formula of best recovery results achieved in the marked till now.

It’s made in cotton and polyester stretch fibre. An exclusive yarn spinning technology developed by iSKO that creates an innovative spring movement: maximum shape recovery at faster speed.  Stretch fabrics tend to loosen especially on the knee and bottom areas. The customers of today demand much better quality and do not choose to ignore the problem of recovery anymore.

Thanks to RE-FORM poor recovery is not destiny anymore, just an obstacles that can indeed be overcome. After bending the knees, in 5-10 minutes fabric returns to the best position although regular core spun needs 30 minutes.

You can wear RE-FORM from morning till night, and it remains perfect!

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Gas launches POP-UP Jeans

Born in the Artisanal Room, thanks to Gas’s research and development department, the POP-UP jeans is an extraordinary patented product resulting from more than one year of tests and trials.

It is much more than a superskinny 5-pocket: the “magic” of the Pop-Up Jeans consists of two anatomical caps in anallergic material inserted in two internal pockets positioned above the gluteus to make them look fuller.
This important project is supported by a strong communication strategy which involves the most popular media such as magazines, web sites, and stores and it will reach its climax on Friday the 8th of March which is also the International Women’s Day.

The event will take place in the Italian fashion capital, Milan, at the new GAS shop located inside the Coin store of V Giornate. The guest of honor will be one of the Most important actresses on the Italian screen, Laura Chiatti, who, with her femininity and sensuality, will make her the ideal model for exalting the unique characteristics of this product.

We will see you there!

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POP-UP Jeans, the Tea Party

On February 28th, at the Gas Jeans Showroom in Milan, there was an exclusive party for the preview of the innovative POP-UP Jeans. Thanks to a patented technology, it’s the answer to the women’s most common dream: a compact toned bottom that defies the laws of gravity!

The new Gas denim, going to become a must-have for all women, was presented to the most followed and influential bloggers in Italy who wore the jeans, paired it with one piece of the new Spring Summer 2013 collection and had a make up by Diego Palma.

A special and fun afternoon with influencers as Veronica Ferraro from The Fashion Fruit, Laura Manfredi from Rock’n Mode, Eleonora Petrella from It-Girl, Nicoletta Reggio from Scent of Obsession, Virginia Varinelli, Ilaria Ginevra and many others among the 50 most famous blogger of the country.

Here are some pics taken during the event…Magic Happens!

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GAS Denim Spring Summer 2013

Next summer will see the return of a clean cut but elegant look where authentic-flavor denim is given an up to date, sophisticated interpretation.
The basis of this range is experimentation with all the shades of indigo.
A large part of the range is a homage to GAS blue. A fabric in a very deep, intense, almost Indian ink blue, is given treatments of varying intensity that go from raw to a strong wash that gives  brilliant colors, particularly in the women’s range.

Color denim also plays an important role, starting from classic grey denim and exploring new directions. Denim fabrics colored inside and grey outside as a result of intense washes for the women’s range and lighter ones for the men’s, create chiaroscuro effects and unusual color nuances that go from acid green to teal, mauve and wisteria blue.
The skinny look is developed further both for him and for her, and taken to the extreme in either the waist-to-ankle super-tight fit Sumatra and Sheyla models for women and Sax, Albert and Anders for men, or the more eccentric, unconventional loose crotch, tight-leg carrot look Sax Low and Norton Carrot models for men and Jacklyn and Jolee for women.

The number one model for her is once again the SUMATRA jegging. The GAS best-seller for the past few seasons now comes in new versions to create original, absolutely personal styles.  Among the most interesting are the Reverse versions: two-tone with contrast inside and outside, or plain outside and houndstooth check inside or a classy reinterpretation of the reptile print in various shades for a rock-chick look.

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Military Mood

All the shades of khaki, beige and green for an ultra-feminine Army look.
Gas suggests lot of good items to match up for a trendy look.

You can choose the belted parka to wear with denim shirt, pull and five pockets.
You only have to add a leather belt and some wedges ankle boots for a great ensemble.

1. Shop denim shirt
2. Shop leather belt
3. Shop wedges ankle boots
4. Shop now parka coat

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