Now in its fifth consecutive collaboration with the Veneto brand, Giampaolo Sgura interprets the GAS character with a firm hand: woman throughout her day with spirit and naturalness – as always feminine – man reinterprets the classics of the male wardrobe in perfect harmony with the brand’s denim DNA. Both brought together in a newfound intimacy.
Letting the imagination fly, the impact of image is renewed, without distortion: it becomes more intimate and embracing. Using the black/white contrast together with warm and intense colour it gives a voice to the various souls of the brand: male and female, denim and total look clothing with a versatile and contemporary style. The result is a harmonious play of atmosphere and personality that has never been seen before.
Barbara Grotto, GAS Communications Manager, concludes: “the campaign will debut in February with a series of press releases on the most influential Italian newspapers and the most important fashion and lifestyle magazines in the brand’s main markets. A series of specific initiatives will also be aimed at strengthening the brand’s online position with a particular accent on the mobile world, a means that is perfectly suited to what has always been our approach to communication: personal, direct and always in step with the times.”