Yearly Archives: 2010

GAS has always been a forward looking brand, able to speak to young people with their own fresh, spontaneous and direct language. Lately we have been working to ensure our website an appealing and user friendly layout and, above all, a technology that is both advanced and available anytime, anywhere. That’s what we are presenting today, sure that you will appreciate our latest innovations now available for you and all the GAS lovers.

1) www.gasjeans.com: starting from last September, the new look of our corporate website is on line. No more Flash language, in order to ensure a proper visualization of all sections with any device, PC, Mac, i-phone, i-pad, mobile etc. Among the new on-line sections visit the AW 2010-11 Junior Collection, also reacheable on http://www.gasjunior.com

2) Starting from today, also the store locator (http://stores.gasjeans.com/) is completely Flash free. Moreover, the new “geolocation” function automatically indicates user’s nearest GAS store.

3) Last but not least, the mobile version of our website is dedicated to the AW 2010-11 season; visit it with your smartphone at www.gasjeans.com!

GAS organized the launch of its book-manifesto, “25 Days – a project of real life” in Madrid, as part of the world tour presentation, in a space dedicated to creativity.

Following the success of the launch events in Milan, Berlin and Tokyo, GAS presented to the Spanish press and opinion leaders 25 Days – a project of real life, the book that was born from the creative residence project held at the company’s premises last autumn on the occasion of the brand’s 25th anniversary.

The event took place on Wednesday October 6th and was an opportunity to show the making-off video of the days spent in residence and to reveal the work process that lead to the creation of the book-manifesto. Madrid welcomed this exciting project, celebrating creativity and exhibiting various artistic corners inspired not only on the book’s content but especially on the iconic GAS blue, the leitmotiv to explore the Brand’s world. A dance performance created an art piece live direct, following Yves Klein’s technique.  Relevant opinion leaders from Spain´s fashion scene interpreted and customized GAS jeans and created some of the most interesting art pieces. These particular interpretations of GAS were presented during the event. Zombie Kids, the phenomenon DJs that have been named as the new “Movida”, was in charge of the music.

GAS organizes a stunning event at the Tokyo-Meijidori flagship store to launch its book-manifesto, 25 Days – a project of real life, as part of the world tour presentation.

Following the success of the launch events in Milan and Berlin, last September 10 GAS presented to the Japanese press and opinion leaders 25 Days – a project of real life, the book that was born from the creative residence project held at the company’s premises last autumn on the occasion of the brand’s 25th anniversary.

Innovative VJ unit ONNACODOMO displayed a visual performance mixed with the DJ set ambient by DEXPISTOLS and ERI TSUKIMOTO by deconstructing and reconstructing the 25 Days book in real time using a over-head projector. To highlight this important occasion, GAS also presented the exhibition of SUIBOKU artwork in collaboration with the well-known Japanese painter SHUKOU TSUCHIYA. The artwork aims to transmit the Japanese original “Power of Nature” concept connecting it to the brand by using the GAS double rainbow logo as its frame. All the store’s windows will be decorated in blue, GAS’ brand iconic colour, and the display will remain in place for the next 25 days after the event.

Then 25 Days – a project of real life will continue its international presentation tour on October 6 in Madrid.