September 2007 –Germany establishes itself as a key market player in the brand’s process of internationalization and optimization of Vertical Retail strategy with a significant store opening in Hamburg. The new two story 360 square meter store is located in one of the historical buildings at no. 26/30 on Hamburg’s illustrious Jungfernstieg, Hamburg’s notorious shopping street and promenade on the shoreline of the Lake. The store lies at the entrance to the Hamburger Hof Arcade where shopping in the exclusive boutiques and shops has both cultural and civic significance. The new Retail Concept reflects the growth and evolution of GAS and embodies the concept of ESSENSUAL: the key word that reflects and summarizes brand positioning. ESSENSUAL - the perfect mix of essential and sensual - the store is characterized by the essential; clean and functional spaces realized in solid and practical materials, wood, cement, leather, polished metal, bronze, and glass in harmony with the sensual; rounded and curvaceous lines and iridescent surfaces. The GAS double rainbow logo acts as the theme for the new Retail Concept. The logo itself was inspired by a double rainbow witnessed by Claudio Grotto, founder and chairman of GAS, after a storm in Cape Town where the Indian Ocean meets the Atlantic. The suggestive rainbow image is recreated in-store through a series of iridescent Plexiglas installations in the store window that reflect coloured light onto an iconic series of moulded and mirrored metallic elements in the heart of the store. Organic structures reminiscent of the sinuous yet strong forms found in nature are used to display jeans, GAS’ core product, and a runway guides the visitor through the store and along this “island” of jeans. The result is a perfect harmony between the collections, the interior decor, and the GAS “home;” the store, the place where creativity meets the consumer. The new store is part of a larger plan designed to optimize Vertical Retail through a chain of single-brand stores in major cities worldwide with the further aim of communicating a refined affinity between product and sales point. The program for the new openings for 2007 was launched in Florence in January, swiftly followed by Hong Kong-Causeway Bay, Munich-Liebfrauenstrasse, Munich-Wilhelmstrasse, Mumbai-Warden Road, Delhi-Connaught Place, Mumbai-Bandra, London and Vienna and will be followed in Autumn with openings in Bangalore, Treviso, Trieste, and Palermo. Mid October foresees the re-opening of the store in Cologne, enlarged from 200 to 500 square meters, situated in the trendy, commercial, cultural and artistic area of Ehrenstrasse.

AN EXCLUSIVE COCKTAIL PARTY TO CELEBRATE THE NEW STORE During the grand opening party Claudio Grotto, AD and President-Founder of the Company, welcomed its guests with typical warm Italian hospitality. The hip and glamorous crowd included the German actress Rhea Harder and the HSV football team champions Frank Rost and Vincent Kompany.