30-11-2007

GAS for the “100 artists Xmas trees”


The initiative that hit the heart of numerous people, has now arrived to its 14th edition and GAS couldn’t miss it!...

The initiative that hit the heart of numerous people, has now arrived to its 14th edition and GAS couldn’t miss it! The project, organised in cooperation with the Italian Fashion Chamber and with the patronage of the Municipality of Milan, is aimed at fundraising for the Cystic Fibrosis Foundation. It will show the creativity of 100 unique works of art interpreted by companies of the fashion, art and design environment. Paula Castro, a young Argentine artist who divides her time between Paris and Italy, has cooperated with GAS for the fulfilment of this project. A project that is an encounter between her world and the brand philosophy, Essensual. The double rainbow, symbol of GAS, is the structure for all these visual situations to coexist and to grow around it. The works will be presented for the first time on November 30 inside the Palazzo Reale (Royal Palace), Milan, during a prestigious gala soirée. Numerous personalities from the fashion, art, design and show business together with the national and international press will be present to the event. The 100 Xmas trees will be exposed until December 7 inside the Palazzo Reale, where the public will have the possibility of admiring and buying them, and they will be inserted in a precious agenda book whose proceeds will go to the same charity cause. The participation of GAS for this initiative is part of the GAS4ARTS programme, a project that involves the label as a cultural “activator” promoting and encouraging creativity. come “attivatore” culturale dando voce e spazio alla creatività.