GAS cooperates with C4, which is the first educational centre that utilises the language of contemporary creativity to innovate the professional skills, in a “high creativity rate” partnership. A limited edition T-shirt that has been exclusively designed for GAS by Paula Castro, a young Argentine artist who divides her time between Paris and Italy, represents the artist’s personal interpretation of C4 and its location and is the concrete sign of this prestigious association. The limited edition T-shirts will be distributed during BOLOGNA ART FIRST (Bologna 24 - 29 January 2008), the most important Italian contemporary art exhibition, and to a selected number of opinion leaders appertaining to the design and art environment. The project that joins GAS and C4 will be visible on the web site, www.c-4.it, and in the educational centre’s brochure. The union between GAS and C4 is part of GAS4ARTS’s programme, a project that involves the label as a cultural and social “activator”, promoting and encouraging creativity. GAS4ARTS is being offered as an innovative outlook, able to link the strength and breadth of an international label with the young, dynamic side of creativity which often lacks spaces where it can be seen and experienced. This bold, distinct project cannot be described as a simple sponsorship deal. Rather, it is a reflection of the company’s desire to become an authentic “energizer” of the cultural scene of the cities and the situations it comes across.