The prize, announced by the famous German magazine Musikexpress, showed Gas as protagonist for the "Best Advertising" category, thanks to the Autumn/Winter 2007-08 ADV, shot in London by the talented photographer, AsladairMc Lellan. The ceremony ended with an excellent live band show (The KILLS ), which took place 12 November in Monaco di Baviera (Germany) in a striking location with the the presence of the most illustrated personalities from the publishing, fashion and music world. The authoritative Musikexpress jury - created by their own editorial office and the magazine’s readers – proclaimed GAS as winner of "Best ADV".